Is your website a winner? Use this 15-point Checklist to find out

What are the elements of a successful website? If you do it yourself, how would you know what to include or how to make the most of this ever-growing and expanding marketing medium - the Internet? If you hire a website designer, how do you check to make sure that what they're doing is in your best interests? Use this checklist to check your website for success:

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Snow Day = Opportunity for Marketing

What to do when you find yourself snowed in for days at a time? Well, if you're an entrepreneur, instead of posting gripes on Facebook, be productive. Get your thoughts together and do something you've been putting off.

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So you have a new website... what happens next?

Good question, huh?  If you build it, they will come... is that the idea? WRONG! Creating a website is only the first step in effectively marketing your business online. Of course, if your website is 3-5 years old, built by a cousin, nephew, college student, or yourself, or was created using Website Tonight or some other template based monthly service fee product, you need to consider revamping and redesigning with a professional marketing-based website design and development firm (if you need one, call us).

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Social Media - A Bakers' Dozen Questions to Ask the "Expert"

Busy business owners BEWARE! There are sharks in the waters of the social mediasphere! As it was in the beginning with SEO, as it is now with the so-called "experts", "consultants", and "concierges" all touting their success and ability to make your life easier, to the tune of $50 to $100 per hour. Yes, most small business owners wear MANY hats working in the business more than on the business. That's why it's wading in the pool with so many hungry sharks is so dangerous.

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