Web content is critical. Why? Well first of all, it's the meat and potatoes of your website. Web content tells people (whether they're current customers or prospects) who you are, what you do, and how you do it - and really good content tells them what you can do for them compelling them to make the next move (call to action). But this post is not supposed to be a lesson on persuasive or advertising copy, it's about why website content is critical.

Why do companies offer anything for FREE? Ever wonder? I mean, how can they make back that time, effort, and how do they use the free consultation as a marketing tool, or do they? If a company offers a FREE anything, sure it's a marketing tool and should be treated as such. A FREE consultation, FREE estimate, FREE sample, FREE trial, FREE anything is a great way for a business to promote itself in the market, solidify its brand, and get face to face with (hopefully) the decision maker.