The Skinny on Paper Choices for Commercial Printing

Paper choice is maybe the single most important decision you'll make when it comes to creating a great printed piece. It can have as much impact on the final product as ink and the design. It affects how, when, and where the printed piece can be used. It can also have a significant effect on price at higher quantities.The primary features that you need to know about when ordering standard printing papers are weight, finish and shininess.

Read more ...

Branding via Promotional Products

Branding has everything to do with who a company is, so when marketing messages are conveyed successfully, they create a voice for that company to connect with its target audience and help create a memorable consumer experience. At Inspired 2 Design we specifically help small businesses convey their unique message using a mix of printed ie: traditional, and digital marketing.

Read more ...

Why your website design matters

Have you ever used the internet to locate, research or decide upon a company, product or service?

Think back to the last time you used the web to help you determine what to buy or who to hire.
You probably looked at a few websites, and from the overall look of the site, information provided, ease of navigation, etc. You made a decision to go to the next step (call, email, order, sign up…)
You were converted.

Read more ...

Brand Marketing in the Digital Age

In April of 2018, our very own Linda Lullie attended POLYCON, the ICPA's annual conference of manufactures and suppliers to the Cast Polymer Association. She was there in two capacities: one to photograph the event for the association, and two, to conduct two break out sessions on marketing. The article below is a summary of those presentations by Genilee Swoop Parente, GSP Publishing. Reprinted with permission from the Cast Polymer Connection, Summer 2018.

Read more ...