Social Media

Sweet Success with Social Media

We're continuing our Pinterest research in order to prepare for an upcoming class/workshop on the new Social Media marketing opportunity.
Today we're posting a recipe with photos for the most amazing homemade cinnamon rolls literally...EVER!

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Social Media - A Bakers' Dozen Questions to Ask the "Expert"

Busy business owners BEWARE! There are sharks in the waters of the social mediasphere! As it was in the beginning with SEO, as it is now with the so-called "experts", "consultants", and "concierges" all touting their success and ability to make your life easier, to the tune of $50 to $100 per hour. Yes, most small business owners wear MANY hats working in the business more than on the business. That's why it's wading in the pool with so many hungry sharks is so dangerous.

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So, does Social Media Marketing work?

If there's one common thread running through January 2010 so far, it's Social Media Marketing. People are asking about it, buzzing about it, attending seminars about it, and many attempting to harness its power. So, what is all the fuss about? Well, that depends on who you ask actually.

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So what part of free Social Marketing is really free?

What’s the value of a fan or follower?

As more and more businesses put more and more stock into social marketing on popular websites like Facebook, questions arise about what local stores, restaurants, brands, products and service companies owe the people that "like" them. There seems to be a movement to spend time and money on getting people to "become a fan", but what’s likely more important is placing real value on each and every like your page receives and to put forth real effort into getting those that "like" you to "love" you.

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