Social media, video marketing, content for your website, SEO, print materials, promotional items... the list goes on and on! Where should a small business invest its hard earned dollars to make the most of them when it comes to ROI? Here are five quick and relatively painless (and in some cases completely FREE) ways to maximize your investment:

At this very moment there are AT LEAST 9 other companies competing for YOUR customers.
How will you convince them to buy from you?

Peter Piper picked a peck of pickled peppers - ever wonder what did he do with them once he'd picked them all? Marketing is the process of picking, preparing, and pricing a product (or service) to promote for purchase. Peter may very well have gone into the salsa business, opened a produce stand, or a restaurant. But how did he draw customers in and get them to buy his spicy product?