Phrase for the day: Reputation Management

You’ve heard about risk management, waste management, wealth management, weight management… and now today, there’s a new area you have to keep under control: Reputation Managment. Whereas protecting your personal and business reputation isn’t a new concept by any means, the scope is ever changing, and you have to keep your eyes on more than just the bathroom walls in today’s business climate.

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Free Advice is Socially Acceptable

Want to stand out from your competition? Be the expert in your field. Being the “go-to” person for information, advice, and commentary is a fantastic way to promote your business and create a personal brand.

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Managing your company's online presence is critical

Take charge of managing your online brand/reputation and overall web presence. It's not difficult, but it can be time consuming. It's important to use the items below as a checklist, and call in the experts to help you with those items you can't do yourself (or shouldn't if you're honestly assessing your skills and best use of your time...)
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Distinction Prevents Extinction - branding basics so often overlooked

For small businesses the process of establishing a niche or value-add to distinguish ourselves from others starts with focusing on what you do, and how you do it. What is it you do absolutely better than anyone else? What do you do faster, or more efficiently, or with better results? How is your product or service distinctive from others in your industry?

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