The perception of color is a critical consideration prior to finalizing a marketing strategy. While color trends are important to consider, the basic meaning of colors is timeless, and will outlast any fleeting feelings you may have about what colors to include in your logo, collateral, website, signage, office or storefront paint, etc. Here’s a brief overview:

Vision is probably the one common quality every successful company has. If you’re wondering why your business is not experiencing growth, or is just “getting by”, it may be time for an eye exam.