Everybody COMBO

Combinations drive success - just look at history: burger and fries, pencil and paper, hammer and nails, car and driver, vodka and orange juice, Abbott and Costello...you get the picture. Marketing success depends upon the combination of advertising tools used to reach an audience with a message, communicate what you want them to do, and convince them to do it.

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The Four Rules of Communication

Effective communication is governed by four rules. People hear, learn and remember based on these rules in everyday conversation, in educational environments, in sales presentations, and especially in Advertising and Marketing. Here they are:

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The Value of a FREE Consultation

Why do companies offer anything for FREE? Ever wonder? I mean, how can they make back that time, effort, and how do they use the free consultation as a marketing tool, or do they? If a company offers a FREE anything, sure it's a marketing tool and should be treated as such. A FREE consultation, FREE estimate, FREE sample, FREE trial, FREE anything is a great way for a business to promote itself in the market, solidify its brand, and get face to face with (hopefully) the decision maker.

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